Why two-wheeler sales are the truest read on rural India
When the countryside is confident, it buys on two wheels first.
When the countryside is confident, it buys on two wheels first.
In New Delhi, the change was felt first by the people who track it for a living. What happens next depends less on the headline than on the follow-through.
The story, as ever, is in the distribution: who gains, who waits, and how long the advantage lasts once the initial momentum fades. That is the question this week leaves open.