Purusārtha
Economy

Why two-wheeler sales are the truest read on rural India

When the countryside is confident, it buys on two wheels first.

Illustrative. Photograph: Puruṣārtha.

When the countryside is confident, it buys on two wheels first.

In New Delhi, the change was felt first by the people who track it for a living. What happens next depends less on the headline than on the follow-through.

The story, as ever, is in the distribution: who gains, who waits, and how long the advantage lasts once the initial momentum fades. That is the question this week leaves open.

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